search engine optimization

10 Pack Listings:
Google’s local maps search results are commonly referred to as the “10-pack.” They are the first 10 listings that appear in a initial search. An example of 10-pack listings can be seen here:

Here’s why small businesses care about local search:

Because it’s is a way for them to cheaply connect with the best kind of prospects: the kind already looking for their products or services.

These prospects aren’t passive tire-kickers. According to a 2008 study by comScore, 82 percent of local internet searches result in some kind of action—whether it’s a click, call, in-store visit or actual purchase.

What’s defines a ‘local search’?

Scenario one: A consumer adds a geographic modifier to their search engine query (e.g., Denver pet stores). Local pet stores are displayed prominently.