Book: Marketing Your Retail Store in the Internet Age

This book has been recommended by a MHBA member.



As an independent store owner, your competition is fierce and getting fiercer.

The 21st century is bringing with it many new challenges for small businesses. The Internet has changed the way your customers shop, and that means you must change the way you market your store. The Internet Age is a tough place to do business if you don't know what to do!

That's why we are so excited to present our bestselling book,

Marketing Your Retail Store in the Internet Age
The Ultimate Marketing Resource for Today's Independent Store Owner

Here's a tiny fraction of what you'll learn by reading this book:
  • Why traditional media advertising doesn't usually work for independent retailers and what you can do about it
  • How to put the "Rule of Reciprocity" into play and attract tons of new, loyal customers
  • Three critical things you must do with every first-time customer in your store
  • Eleven effective ways to use the World Wide Web to build customer relationships
  • Fourteen keys elements you MUST HAVE when building your website
  • The secret technique to make email your most amazing marketing tool ever
  • Ten copywriting rules that every retailer must know in order to write messages that sell
  • How to create promotions that keep your customers coming back and buying more